Balenciaga brought its “raw architecture” concept — which exalts aged concrete floors, stained metal fixtures, exposed ventilation and unfinished walls — to its new boutique in Hamburg, Germany, which opened Monday.
A bench by Tejo Remy for Droog Design, composed of vintage and deadstock Balenciaga fabrics strapped tightly together, offers a touch of color and texture to the uniformly gray environment.
Polished shelving, floor-to-ceiling mirrors, and digital screens will “punctuate the vacated effect with modernity,” according to the brand.’s ambitions to reduce its environmental impact, Balenciaga said its raw stores are “are designed with respect to existing structural elements resulting in stores inherently consuming fewer virgin materials.
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