It would be cheaper to just carry around the potato chips—but much less chic.
The purses debuted earlier this month at Balenciaga’s summer 2023 “Mud Show” presentation, where models literally tromped through a muddy set designed by the Spanish artist Santiago Sierra . Balenciaga’s creative director,, has designed the clutch to look identical to a Lay’s bag, but it’s made of leather and features the Balenciaga branding where the chip flavor would usually be. Metallic silver lining mirrors that of an actual chip bag, while a simple zipper top will keep your belongings safe.
Online commentators have been trying to decipher where Gvasalia got his inspiration for the accessory, noting that he was seen carrying an actual bag of Lay’s in June, at the Antwerp Royal Academy of Fine Arts graduate show. So it seems like the designer is a real-life fan of the brand. And that appreciation seems to go both ways: Lay’s posted about the bags on its Instagram, making it seem like the collaboration is indeed an official one.
Lay’s said the purses will be coming next summer. Until then, a bag of actual chips might just be your next—and cheapest—best bet.
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