Baby Phat Comeback: Iconic Early Aughts Mall Brand Returns With New PUMA Collab

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Baby Phat Comeback: Iconic Early Aughts Mall Brand Returns With New PUMA Collab
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Baby Phat is back. The early aughts mall staple is making a play for your closets again with a new collaboration with PUMA. RSRecommends

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It’s a sunny day in Y2K. You’re strutting onto campus like you’re stepping onto a catwalk. “Try Again” by Aaliyah is bumping in your head. Your two-way buzzes at your hip. You pause to run a finger over your glittery lip-gloss and catch your reflection in the window. Dripping in head-to-toe blue velour, you pull the zipper of your body-hugging track jacket to just the right spot and turn around to admire the Siamese cat emblazoned on the back. Forget Juicy Couture.

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