AWS debuts generative-AI-as-a-service that's so smart you'll pay for it twice
On Thursday Amazon Web Services announced a new API platform, named Bedrock, that hosts generative AI models built by top startups AI21 Labs, Anthropic, and Stability AI on its cloud services.
Generative AI has exploded in popularity with the development of models capable of producing text and images. Commercial tools developed by buzzy startups like OpenAI and Midjourney have won tens of millions of users, and Big Tech is now rushing to catch up. While Microsoft and Google compete to bring generative AI chatbots to search and productivity suites, Amazon's strategy is to remain fairly neutral – like some kind of machine-learning Switzerland – and provide access to the latest models on its cloud platform. It's a win-win for startups that have agreed to work with the e-commerce giant. Developers will pay to use the APIs the startups offer for their models, and pay AWS for the computational resources required to train and run them.
"First, they need a straightforward way to find and access high-performing [foundational models] that give outstanding results and are best-suited for their purposes. Second, customers want integration into applications to be seamless, without having to manage huge clusters of infrastructure or incur large costs."
Amazon Bedrock currently offers large language models capable of processing and generating text including AI21 Labs' Jurassic-2, Anthropic's Claude, and Stability AI's text-to-image models including Stable Diffusion.
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