Avatars as actors, with no help from the actual thesps? See how AI is unleashing a brave new world of celebrity “simulation rights”
, that was able to re-create him. While it was erroneously reported he had sold off his performance rights to Deepcake, it turned out the commercial was more of a one-off usage of the actor’s likeness.
Realistic avatars and voice clones can be effectively deployed into new environments or productions without the talent’s physical presence or contribution being required, even in instances beyond an individual’s physical ability — for example, if an actor is already engaged in a different project, is sick or even dead.
Used correctly, involving AI eclipses limitations that were previously inherent. This could lead to advantageous outcomes including localizing and personalizing content at previously unimaginable — or unmanageable — scale, with some experiments already materializing.
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