Australia's Treasury Wine Estates Ltd, the world's largest standalone ...
SYDNEY - Australia’s Treasury Wine Estates Ltd, the world’s largest standalone winemaker, said on Monday it had won a lawsuit against a “copycat” it had accused of imitating its prestigious Penfolds brand in China.
Penfolds wines and, especially, the ultra-high-end Grange vintages, are popular and profitable, and are sold under the brand name “Ben Fu” in China. Treasury sued in February to restrain Australian company Rush Rich from using those names. “The company continues to invest strongly in this area through a dedicated brand protection team ... and works closely with local authorities in Australia and China and partners to enforce against bad faith operators,” the company said.Reuters was unable to immediately find a publicly-available telephone number for a representative of Rush Rich, which does not have an Australian website.
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