The Spurs on Tuesday announced a multi-year jersey patch sponsorship with Austin-based...
But there he was back at the AT&T Center on Tuesday, playing a starring role as the team announced a multi-year jersey patch partnership with Self Financial, an Austin-based credit-building financial technology company.
Frost Bank, which became the club’s first jersey sponsor in 2018, decided to give up the role after it recently secured naming rights for an event plaza at the Spurs’ $500 million Northwest Side campus.Frost to sponsor event plaza at Spurs’ $500 million campus in Northwest San Antonio ”The great thing about Self,” Buford added, “is it is international, so as we build our club, which is very diverse, we will build a brand together with them in a very unique way.”“Self’s mission is to enable people to build their credit, to save money and to reach goals,” Buford said. “In our program, we focus on pounding the rock, don’t skip steps, get better every day. Dreams are built step by step.
Another aspect of the deal: Self plans to take an active role in the Spurs’ community impact efforts. As a symbol of the partner’s mission of self-improvement in the pursuit of building dreams, Self and the Spurs will soon debut the “Building Dreams Award,” which will include a $10,000 gift to a leader or a local nonprofit or community impact organization.
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