While Elon Musk may quibble over the claim—Tesla, after all, owns 68% of the American EV market—Audi now counts five distinct body styles in its electric vehicle lineup, to Tesla’s four.
of the U.S. electric car market, but that was down from 79 percent for the full year of 2020 . As other automakers add models, they’re slowly grabbing larger volumes of sales. From January to June of 2022, Audi sold 8009 electric cars to American customers, giving it the best U.S. half-year EV performance to date.
“Our strategy is to have as many customers in electric vehicles as possible,” Weissland said. “We commit ourselves to EVs to protect our planet and secure the future for our children. Through 2026, Audi will invest 19 billion euros in electrification. From 2026,Audi of America President Daniel Weissland: EVs “are a big passion of mine.”There has been some speculation that the Volkswagen Group is supporting a rear-guard action for the carbon-neutral synthetic gasoline known as e-fuel.
Weissland is unequivocal. “Our future is electric,” he said. “Yes, there are some technologies that will work for niche products. But our focus and strategy at Audi and the whole VW Group haven’t changed. Battery electric vehicles will make the difference.”Audi’s EV lineup is SUV-heavy, and Weissland said that’s a response to marketplace demands. “Eighty percent of our premium customers say they want SUVs,” he said. Station wagons have a role in Europe that is minuscule in the U.S.
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