AUBURN - John Cohen used a common refrain: “Auburn being Auburn.”
The phrase — Just Auburn being Auburn — is often used online to describe blunders of the athletic department, but Cohen flipped it on its head.
That was how the new Auburn athletics director, the 16th in the department’s history, closed out his first-ever statement in his new role. Announced Oct. 31 as the school’s next AD, Cohen was officially introduced in a press conference Tuesday. “You take this great information, this great knowledge from other people and you try and weave your way in this world. Nobody gets here alone. It takes a great deal of support from others and I just feel privileged in that space.”
Cohen will also chart the department through a changing world that’s highlighted by the Name, Image, Likeness landscape, too, which he compared to the space race of the 1960s on Tuesday.
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