AT&T sues T-Mobile over 'dishonest and completely false' senior discount ad campaign
AT&T contends T-Mobile’s campaign is “intentionally designed to deceive senior citizens.” The carrier says T-Mobile’s website includes claims that are “literally false.” Moreover, it notes that “AT&T has not ‘banned’ seniors from getting discounted services outside the state of Florida.” The company points to a program it has had in place since March 2015.
“T-Mobile’s claims are outright dishonest and completely false. It is not the first time they have spread misleading information,” an AT&T spokesperson said. “AT&T offers wireless discounts to people of all ages, including seniors in all 50 states. The only way to stop the un-truthful carrier is apparently in a court of law, and that’s where we are.”
T-Mobile did not immediately respond to Engadget’s request for comment. AT&T is seeking damages and an injunction against the campaign. The Unlimited 55 promotion isn’t the first time T-Mobile has gotten in trouble for its advertising. In 2020, the carrier said it would stop claiming its 5G network was more reliable than that of its competitors after Verizon filed aEngadget was owned by Verizon between June 2015 and September 2021. Engadget's parent company is now Yahoo Inc.
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