AT&T COO John Stankey said programming at Turner’s TNT and TBS will shift to more unscripted programming as general entertainment networks suffer in the ratings. The networks, which face …
’s TNT and TBS will shift to more unscripted programming as general entertainment networks suffer in the ratings.
The networks, which face a spate of renewals, are still relevant and appreciated, he insisted, but, “We all know that general entertainment is not performing as well. … We will continue to invest in them but will see content shift.” Consumers, he said, tend to go for news, sports and socially relevant programming on linear television, “so we will see more unscripted content” that he hopes will generate “water-cooler” interest.is that we know that” things are shifting.
Stankey and CEO Randall Stephenson said HBO Max is critical to the company’s success going forward. It took a $1.2 billion revenue hit last quarter on investment in the streamer that’s launching in May. CFO John Stephens said that’s largely because it paid for exclusive rights to premium in-house content like, forgoing the hefty cash it could have taken in by licensing the shows to others.
Execs said AT&T is uniquely positioned to attract and keep HBO Max subscribers given its 170 million direct customer relationships across mobile, pay TV and broadband and thousands of AT&T retail stores nationwide. The broad rollout of 5G in the second half of the year will spur upgrades in phones and devices, which have been at an all-time low. The timing is good, execs said, as customers who buy or upgrade get one-year of HBO Max free.
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