Following MilanDesignWeek, Byredo founder Ben Gorham and artist Dozie Kanu discuss the cross-cultural spirit of their latest project.
all the way back in 2006, Gorham’s emotionally intuitive, storyteller’s approach to scent-making—think aromas evoking everything from antique leather books to nurses during wartime—quickly became his calling card, leading to Byredo’s growth from a cult brand to a genuine disruptor within the beauty world.
All this led Gorham to enlist the artist Dozie Kanu to produce one of the brand’s most ambitious projects yet: a large-scale, site-specific installation during the events orbiting the Salone del Mobile in Milan. “We’ve known each other for a while through friends, and I believe Dozie is one of the most talented designers of his generation,” says Gorham. “I wanted to push him to some extent where he had not been yet.
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