At Formula 1 Miami, Tag Heuer and Red Bull Racing Tag Team on the Fan Experience

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At Formula 1 Miami, Tag Heuer and Red Bull Racing Tag Team on the Fan Experience
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World-class racing are fine watches are coming together at Miami's inaugural F1 Grand Prix.

. The six-year-old relationship, extended through 2024, has just experienced it greatest success to date last season.Even many unfamiliar with racing got drawn in to the drama of the 2021 campaign and the rivalry between seven-time champion, with Mercedes-AMG Petronas, and Red Bull’s Max Verstappen.

Saturday’s qualifying fell lockstep with the overall standings. On a day with temperatures peaking at 92 degrees and nearly 50 percent humidity, several racers were knocked out of the top ten starting positions early, including Alpine’s Fernando Alonso, Mercedes’s George Russel and Aston Martin’s Sebastian Vettel.

Hoping to manifest Red Bull’s goal of dominating the track around Miami’s Hard Rock stadium on Sunday,has laid claim to the Miami Design District’s Jungle Plaza and transformed it into a go-kart circuit complete with machines not unlike the ones that gave Verstappen and Hamilton their own competitive start at a young age.

On Saturday night, the atmosphere of collaboration between the two brands was fueled even more when Verstappen and teammate Sergio “Checo” Perez both clocked a few laps in the all-electric rides. Says Beaufils, “They started their careers in go-karts, Max was seven years old and Checo was six, so I think it brought back a lot of memories for those two.”Joe Schilborn, courtesy of TAG Heuer S.A.

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