Disney just showed everyone how it plans to beat Netflix: Create an exclusive home for some of the world's most popular movies, shows and characters, and charge a shockingly low price for it. | Analysis by jdisis
New York Disney just showed everyone how it plans to beat Netflix: Create an exclusive home for some of the world's most popular movies, shows and characters, and charge a shockingly low price for it.
The company on Thursday unveiled its long-awaited streaming service, Disney+. It will cost just $6.99 per month — about half the price of a standard Netflix subscription.Disney+ has already sent waves through the media and entertainment world."I'm sure this was a signal to Netflix and everybody else out there that's charging $4, $5, $6 more than this," said Trip Miller, a Disney shareholder and managing partner at Gullane Capital Partners.
The competition won't have much time to adjust. Disney+ will be available in the United States on November 12, and it will roll out worldwide over the next few years.It's unclear how long Disney will be able to hold to its $6.99 price point. Other streaming competitors, including Netflix, continue to raise prices. But right now, Disney is mostly concerned with gaining customers in a crowded field, so it set its price to accomplish that.
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