Do up and coming designers still want to do runway shows? Here is why Boramy Viguier says yes.
Boramy Viguier
Of course, you could argue that plenty of menswear shows, particularly this Fall 2020 season in Paris, have been making a terrific case for why the show must go on; they’ve become meditations on gender, power, sexuality, desirability, peacocking, and the collision of tradition and modernity. In other words, food—and clothes—for thought.
What about the experience of the show itself? We hear that being rethought and challenged more and more these days., and then the soundtrack [to the show] was a mix of war movie music, and the work of Arvo Part; he’s an Estonian composer, a contemporary of Philip Glass and Steve Reich, but very different to them. I wanted people to feel that the show...was almost like a temple, to create something mystic and sacred.
I’m naturally attracted to technical clothing, to ski clothing, to hiking clothing; they’re attractive to me because they are useful, they are made for a specific purpose, they exist for a reason. But my interest in them isn’t a literal view of them; it’s not to remake a North Face garment, because why would I—they already do it really well. My approach is to inject those kinds of garments with something less down to earth, something less pragmatic.
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