EXCLUSIVE: Nexon, an Asian video game developer specializing in immersive virtual worlds, is setting up an LA-based film and TV division to be run by Disney and Activision Blizzard veteran Nick van…
said the initial approach to the film and TV effort will be gradual, with a few dozen hires. The strategy will not to be to come out of the gate pouring billions of dollars into the effort, and they weren’t willing to get specific with budgets or targets. The play is strategic. They are out to position live-action and animated projects as a way to extend the company’s revenue horizons and enhance the virtual cycle of its various units.
Despite that stature abroad, Nexon is little-known in the west, but it is keen to change that. Kevin Mayer, who spearheaded Disney’s entry into direct-to-consumer streaming and before that led its strategic planning and dealmaking efforts, is on Nexon’s board of directors. Van Dyk was one of Mayer’s key lieutenants, setting out its strategic plan and helping to engineer the acquisitions of Marvel, Pixar and Lucasfilm.
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