After three years leading TACA (The Arts Community Alliance), Loftis will join Dallas’ leading orchestra as its Chief Advancement and Revenue Officer.
When TACA relaunched its New Works Fund, Loftis and Sheffler were conscious of the social justice issues brewing within the arts community. They wanted the grant to support new voices that might have been overlooked in the past and reflect the priorities of equity, diversity, and inclusion.
Loftis’ new job is something of a surprise to him. He was not looking to leave TACA. Kim Noltemy, Dallas Symphony Orchestra’s President and CEO, initially approached Loftis to help develop a job description for this new position. The position of Chief Advancement and Revenue Officer encompasses marketing and development and enhances strategic initiatives in both areas, especially as the orchestra tries to entice more audiences to return to in-person events post-pandemic.
Sheffler began playing the violin at age six and before she pursued an MA in Arts Management at SMU, she was a freelance musician. “The goal would be for them to make beyond a living wage in North Texas,” Loftis said, noting artists in Chicago, New York City and Los Angeles are able to do just that. “Shame on us for the arts in North Texas for not at this point be able to collectively come together and say, ‘This is enough.
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