As more live sports programming migrates from linear TV to streaming, Roku is rolling out a new area within its streaming interface designed to help fans follow the action. Dubbed a sports “e…
In a blog post, Alex Hill, Roku’s director of live & sports, said the new offering encompasses pro and college football, pro and college basketball, hockey, baseball, and soccer. Streaming providers include DirecTV, Fox Sports, FuboTV, Paramount+, Peacock, Prime Video, Sling, The Roku Channel, TNT, TBS and truTV, plus over-the-air broadcasts via an antenna connected to Roku smart TVs. Hill said “more sports and viewing options” are on the way in the coming months.
“We know that keeping track of where sports are being streamed has only become more fragmented over the past few years,” Hill said. “Watching your favorite teams should be simple, so we’ve made it a priority to build out a more seamless and streamlined way to discover and watch sports on our platform.
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