EXCLUSIVE: As dawn breaks on October 12, TV executives from around the world should be rising to the lapping shore of the French Riviera. Instead, for most, they will be greeted by the four walls o…
during lockdown. Le Goy adds that it’s been a time of rediscovery. “There’s been an enormous amount of production over the past few years and people didn’t necessarily have the time to watch all of it. Well, now people have more time and the opportunity to discover some gems,” he explains.
That’s a strong statement, particularly when you consider that All3Media International lost more than 30 hours of high-end scripted content to the production shutdown. In the absence of these hours, shows that wrapped before lockdown have been important, not least ITV serial killer dramaAll3Media International is supporting Mipcom Online+, but Pedersen says it is no substitute for the real thing.
Ruth Berry, managing director of global distribution, says that planning for a physical market became impossible. Once this was acknowledged internally, her team decided fairly swiftly that “the only way to deliver the showcase and the content to the market was in a virtual way.” BBC Studios’ Mipcom lineup has been largely unaffected by the production hiatus, Benbow says, though there have been delays in getting some sales materials to buyers. Next year could be more thorny. “It’s difficult making TV, especially scripted in this environment,” she says, adding that there has been a “perfect storm” of delays and strain on commissioning budgets.
Fremantle has launched a virtual screening room for buyers which was built before the pandemic. “It’s cool, it’s slick, it’s efficient,” says Richter, who adds that materials around new shows have to be more sophisticated. “You have to do it in a more bespoke way. You create a bigger deck explaining more. You put more of your sales arguments in your assets, reels, and brochure because you have less opportunity to explain it in person. Your material has to be absolutely top quality,” he explains.
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