Start of NFL season renews concerns about sports-betting dangers.
The start of another football season means more fun, more excitement and more risk of fumbling away your finances.
That equates to 18% of the population, up from 15% last year. About half of NFL bettors will do so online this year, according to the poll. Although people across the age spectrum engage in sports gambling — and older adults tend to bet more money per wager — adults in their 20s are especially active, including women. About 18% of American adults overall bet on online sports, but the proportion is 53% among people ages 20 to 29, according to a survey by Civic Science.
Some 46% of Americans, or around 106 million people, expressed some interest in sports betting, according to the . Advertisers are spending heavily to promote it, too. In terms of spot TV ad dollars, online sports gambling now ranks 11th out of around 1,200 product categories, Nielsen reported.
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