Artists from Universal Music Group, which include Taylor Swift, Drake, Adele, Bad Bunny and Billie Eilish, will be returning to TikTok as the two parties have struck a new licensing agreement following an approximately three-month long dispute.
The two sides said Thursday that they are “now working expeditiously to return music by artists represented by Universal Music Group and songwriters represented by Universal Music Publishing Group to TikTok in due course.”said in January that it had not agreed to terms of a new deal with TikTok, and planned to stop licensing content from the artists it represents on the social media platform that is owned by ByteDance, as well as TikTok Music services.
TikTok pushed back against the claims by UMG, saying that it had reached ‘artist-first’ agreements with every other label and publisher. Part of the new deal includes UMG and TikTok working together to find new monetization opportunities. They will also will work together on campaigns supporting UMG’s artists across genres and territories globally.
Taylor Swift Adele Billie Eilish Bad Bunny Music Entertainment F E Technology Business
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Some of Taylor Swift's music is back on TikTok, despite ongoing Universal Music Group disputeKalhan Rosenblatt is a reporter covering youth and internet culture for NBC News, based in New York.
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