Art on the Ave provides crucial exposure for artists in New York whose work does not feature in established galleries. The sum made from a sale goes entirely to the artist
driven in part by the growth in online shopping combined with increasing rents . Around one in ten storefronts in Manhattan were empty in 2019, according to data gathered by the city council. TheMs Anderson decided to transform these boarded-up shops and neglected windows into temporary art galleries. With the help of her daughter, a teacher and member of a local arts council, Ms Anderson spoke to landlords and put out a call for artists.
The timing was fortuitous. When pandemic restrictions tightened again that autumn, many New Yorkers socialised outdoors. Art on the Ave, which Ms Anderson established as a non-profit organisation, aimed to exhibit and sell art to people strolling around the city. The area had “the feel of a gallery”, Ms Anderson reckons.
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