At Armani Beauty's new high-tech global flagship in China, customers can book individual consultations in one of the three labs, join Armani’s Signature VIP loyalty program and access the Armani beauty e-boutique.
Shenzhen was chosen as the locale since it’s China’s tech capital. The city is also full of young, wealthy people, so it was fitting to debut the new retail experience there.As people approach Armonia, they see a towering digital façade with moving images. Then inside, people walk through a corridor, where they can take part in three rituals.
Armonia was conceived as an offline-plus-online experience. “There is a completely seamless journey,” said Gautier.makeup, fragrance and skin care, including signature products such as Power Fabric Foundation, Lip Maestro, Eyes to Kill, Acqua di Giò, Armani Code, Sì, My Way and Crema Nera. The Light Lab experience involves a consultation under various type of lighting to attain a makeup look. People are given a photo of themselves in the look — which can be saved on the WeChat program — that shows how their makeup appears under different lights.
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