Breaking down the do's and don'ts of brushing your hair.
. “Sometimes I get a little Marcia Brady with it!” she adds with a laugh. Two combs, available in made-to-be-seen horn and tortoise finishes, are similarly always by Cohen’s side, whether for a quick midday touchup, or, simply to pass the time while on a conference call. “We wanted to start with basic tools,”—but that’s not to say that she ignored the product category altogether.
“Brushing my hair is a calming part of my ritual in the way that I might do a five-minute journal or foam roll,” adds Cohen, who hopes to encourage customers to slow down—when caring for their lengths and beyond; a green glass hourglass is included with every kit. “People feel more empowered than ever to have a 10-step skin-care routine, but I think with hair it just hasn’t totally happened yet,” she continues.
Below, Cohen breaks down the dos and don’ts of brushing your hair, though she’s quick to note that ultimately, “It’s a personal journey”—one for which she hopes to be along for the ride.“You should never use a brush when your hair is wet,” cautions Cohen, who’s quick to note that it’s at its “most vulnerable” when soaked. Rather, before showering, “brush through dry lengths to move the natural healthy oils through your hair from root to tip, providing for a more even clean.
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