In his latest column, AlSaracevic finds that when it comes to determining if The City's tourist destinations are once again teeming with visitors, the story is in the sweatshirts sold at PIER39.
Henry Tobar's office sits in the back left corner of Pier 39, a flight of stairs up from the sourdough bowls and crab sandwiches. You can hear the sea lions barking out on the docks in the adjacent marina when they're not drowned out by a howling summer wind. It's a cramped little space that's really more of a warehouse than anything else. Stacks of sweatshirts line the walls, waiting for the next dimwit tourist to realize they bought a ticket to S.F., not L.A.
"You know, when people think about California, in general, they think about warm weather and palm trees," said Tobar."And San Francisco, it's a windy city and it gets cold here."Now, you could attribute the sales spike to the fog. This has been an absolutely frigid"no sky July." But that's nothing new. The number of tourists returning to San Francisco is the story.
“It’s not back to where it is pre-pandemic, but it’s picking up," said Hubertus Funke, the chief tourism officer at the San Francisco Travel Association, regarding our convention business."I think we’ll have to see what will happen. In many cases we’ve seen hybrid programs, with an in-person component and a virtual component. There’s a value to in-person interaction, especially now after several years of virtual gatherings. We’ll have to see how companies respond to that.
And, like Tobar said, a big piece of that piece is still missing. Asian tourists remain largely absent from our streets, due to lingering restrictions and outbreaks in places like China, Korea and Japan. That's a pretty big problem, whether reality or perception. From my own travels around town this week, I can report that most of our tourist spots are pretty clean. Even Union Square, which got quite dodgy during the pandemic, is looking a better. Just don't head toward City Hall.
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