In our misinformation age, it’s increasingly risky for companies to fib for fun on April 1.
For companies eager to protect their reputation and maintain trust, there’s a fine line between harmless and harmful.
“The danger with these kinds of jokes is that if it’s not obvious, then instead of free publicity, you get expensive public relations,” Georgetown University business ethics professor Peter Jaworski tells Axios.In late March 2021, Volkswagen issued a press release saying it was renaming itself “Voltswagen” in a nod to its electric vehicle investments.
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