Apps and advertisers are coming for your lock screen, and it’s going to be exhausting

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Apps and advertisers are coming for your lock screen, and it’s going to be exhausting
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Customizing your lock screen is good, turning it into a platform is bad

Your lock screen could help you use your phone less — or it could be a new source of distraction

Apple has echoed this idea, talking about how it sees a more feature-rich lock screen as a way to help you use your phoneas “the face of your phone,” and said that features like Live Activities could make it easier to get quick information without having to unlock your phone and open yourself up to all the distractions inside.

Generally speaking, most users don’t change their settings, and you better believe developers will use that to their advantage. “Consumers will move from seeking content to consuming what is shown to them,”Most of all, a Glance-like future is a way of turning smartphones even further into consumption-only devices.

Glance will surely have competition, but it’s already a good example of where this is all headed. In June, it held, a virtual three-day festival that took place entirely on users’ lock screens. It streamed concerts and interactive challenges, live tutorials and interviews, and a ton of live shopping content, to more than 70 million users. It’s like an opt-out music festival, to which you’re transported every time someone sends you a text.

There’s no question that our lock screens could be better. The whole “running list of notifications” thing isn’t great, and a push for more personalization will make a lot of users happy. But that space should belong to users and users only, not turn into yet another breeding ground for distraction and advertising. We should be taking back control of our phones, not giving more of it away.Subscribe to get the best Verge-approved tech deals of the week.

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