A new report says the anticipated RealityPro headset won't show up at WWDC after all -- and that's probably for the best.
A new report says the highly anticipated Reality Pro headset from Apple has once again been delayed and may not make an appearance at WWDC 2023 after all. It comes from a reputable source too, the analyst Ming-Chi Kuo, and just a day after the official event was announced.
On one hand, I’m a little disappointed by the new rumor. We’ve all been hearing about this rumored headset for years now, and the multiple delays have left me so curious about what Apple has worked up. Apple rarely launches new product categories, and when it does, it’s usually a pretty big deal. It’s been eight years since the original Apple Watch, and the tech industry feels ready for another shake-up.The idea of the metaverse isn’t exactly in vogue right now.
Related That already sounded like a challenging environment for Apple to launch its own headset in. The company has already disavowed the term “metaverse,” but it would need something very convincing to turn around public opinion about the concept. Given the rumored price of the Reality Pro, it would need a compelling use case for such a device, which companies like HTC and Meta have struggled to show.
Since the explosion of interest in December, Apple hasn’t made a peep about the whole thing. Microsoft and Google are battling it out with their own implementations, and Apple has been utterly quiet. If the company were to show up at WWDC talking about trends from 2020, it’s going to look supremely out of touch.
I don’t know how Apple is going to handle the topic of AI. It may not talk about it at all at WWDC 2023. Either way, an expensive mixed reality headset isn’t going to get investors or the public excited in the way ChatGPT has. If it’s smart, Apple will hold the Reality Pro for another time.
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