Apple has won the iMessage PR wars with one simple RCS concession, and nobody can attack the iPhone's chat app again.
Apple surprised everyone a few months ago when it announced that the Messages app would support RCS in addition to iMessage and SMS. That happened at a time when Google was relentlessly attacking the blue bubbles, the EU was considering forcing Apple to open up iMessage, and apps like Beeper Mini were finding novel ways to bring iMessage to Android. Earlier this week, we learned why Apple decided to bring RCS support to the iPhone.
First, we had the short-lived Beeper Mini saga. Beeper found a clever way to bring iMessage support to Android, eliminating the need for RCS support in the iPhone's Messages app. But Apple fought that security issue, eventually blocking out iMessage support on Android. Beeper retreated while still painting Apple as the bad guy and making it seem like iMessage is a communication standard that everyone is entitled to. Even Android users who do not pay for iMessage.
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