Apple slashes iPhone prices in China by as much as 6%
Apple has cut prices for several of its most important products on its official Chinese online store by nearly 6 percent. The price cuts affect products including iPhones, iPads, Macs and AirPods, according to Apple's online store in China.
"If you look at our results, our shortfall is over 100 percent from iPhone and it's primarily in greater China," Apple CEO Tim Cook told CNBC in January when the company lowered its revenue guidance ahead of earnings. The price cuts can be seen on Apple's website. For example, the entry-level iPhone XR now costs 6199RMB, 4.6 percent lower than on March 29, when Apple listed 6499RMB as its price. Apple's high-end iPhone XS and iPhone XS Max models each got a 500RMB price cut.
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