After pouring time and money into chasing an a self-driving electric car dream Apple is reportedly moving on.
. The company has reportedly invested millions of dollars into the project, but has now determined that it isn't viable.
COO Jeff Williams today told the approximately 2,000 Apple employees working on the EV project that it is canceled, which came as a surprise to the team, according to the report. Many of the people assigned to the project will reportedly be moved to Apple's AI department. Some layoffs are expected, though,Rumors of an Apple electric car started in 2014. Often referred to as Project Titan, it's been wrapped in mystery from the start.
Apple was thought to be developing a car with true-self driving capability, but the January Bloomberg report claimed the company had scaled that back to a driver-assist system closer to what's already offered by Ford, General Motors, and Tesla. While it won't have its own car, Apple isn't turning away from the auto industry. The company is rolling out a next-generation Apple CarPlay system with
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