Apple's CEO Tim Cook is recreating a problem he was able to solve more than 20 years ago: confusing product lineups.
Published Mar 11th, 2023 3:10PM ESTApple’s current CEO Tim Cook has a very fortunate story. Joining Apple in the late ’90s, he solved one of the firm’s many issues back then: too many products that people didn’t understand the difference between and manufacturing enough of them.
No one can say Tim Cook doesn’t make Apple money. Even when other tech companies are struggling, the Cupertino firm stays strong. But as a customer and a tech news reporter, it is sometimes difficult to explain and inform the audience of the difference between Apple products. Among Apple products, there are regular, Mini, Plus, SE, Pro, Studio, Air, Ultra, and Max models, but they don’t mean the same depending on the category. For example, the best iPhone is a Pro model, but the best AirPods is a Max one. Although the Mac Pro should have been the best Mac computer, it’s a Mac Studio currently holding this award. The best Apple Watch is an Ultra model but offers the same processor as a two-year-old Series 6.Another example regards the MacBook Pro.
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