Apple is forcing the adoption of a sign-on tool just as politicians and government regulators are taking a close look at how tech giants wield their power.
on Monday that the company is “moving privacy protections forward,” adding that he sees an embrace of privacy as benefitting users as well as freedom of expression and democracy.
But with mounting scrutiny from politicians and regulators over how tech companies exercise their market power, Apple has to navigate between pushing consumer-friendly privacy features and ruling its digital world like a dictator. He noted that since many apps can make money from user data, making the SSO mandatory might be the only way to make sure developers include it.
And with Apple’s privacy push coming amid the broader consumer awakening about how many companies that offer free services collect and monetize their personal data, the trade-off could be tilted in Apple’s favor.veteran tech journalist Walt Mossberg. “But the ad tech industry is a toxic spill that has polluted the entire web and app business. It is the cause of the rampant surveillance online. It should be exterminated.
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