Apple readies arsenal of apps for new headset, aiming to win over wary users

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Apple readies arsenal of apps for new headset, aiming to win over wary users
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Besides the core apps, the company is working on a version of Apple Books for the headset that will allow users to read in virtual reality. The company is also testing a camera app that can take pi…

Apple Inc. is racing to build a trove of software and services for its upcoming mixed-reality headset, seeking to win over potentially wary consumers with apps that use the device’s novel 3D interface.

A big part of the effort is adapting iPad apps for the new headset, which blends virtual and augmented reality. Users will be able to access millions of existing apps from third-party developers via the new 3D interface, according to the people, who asked not to be identified because the plans are still under wraps.

And Apple is developing a version of its Freeform collaboration app for the headset, an effort that it sees as a major selling point for the product. The service, launched on the company’s other devices last year, will let users work on virtual whiteboards together while in mixed reality. Apple will make the case that the headset is a compelling new way to both produce and consume content. The hope is to create a platform that can eventually replace the iPhone, though that’s likely a long way out.

Immersive video will also extend to the TV app, where the company is planning to let users watch video in different virtual environments, such as a desert or the sky.

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