Apple's new iPhone 15 range will be the most expensive iPhones ever, and now we know why...
... [+]Since Apple has similar profit margins across all iPhone models, it would prefer to even out demand to benefit its supply chain. With the new prices, an iPhone 15 Pro will cost $300 more than an iPhone 15, and the iPhone 15 Pro Max will cost $400 more than the iPhone 14 Plus.
Even spread across a long carrier contract, these figures will be enough of a difference to make upgraders think twice.
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