The program looks to integrate the Apple Watch even more into your exercise experience.
. This means people will be able to use the watch for simple tasks like checking into and booking classes, but the ultimate goal of the program is ramping up the partner gyms’ membership engagement and retention by providing some real, tangible rewards for tracking their training.
For a gym to qualify for the program, it must offer its members an app, some type of incentive program using the Apple Watch, GymKit-connected equipment , and accept Apple Pay. If a partner has its own specialized equipment or programming, GymKit gear isn’t required. The first four partners of the program at launch represent a wide range within the health and fitness space. Orangetheory is a tech-heavy, concept-driven class experience; Basecamp Fitness is a boutique interval training gym; the YMCA is a community-based membership organization that bills itself as the “largest fitness brand in the world” ; and Crunch Fitness is a classic big-box chain.
Orangetheory members can earn gift cards for their activity, while Basecamp gives its participants the ability to “earn back” the value of an Apple Watch over a year period if they attend three classes per week. YMCA will create “Move for Good” community challenges to support local initiatives, and Crunch will allow members to knock $12 to $15 off their monthly dues if they hit activity goals.
Some of these incentive programs won’t require users to hit their goals at the physical location of the gyms themselves—as long as people are tracking some type of activity using the watch, they’ll be rewarded.
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