Apple finally lets ‘reader’ apps like Kindle, Netflix, and Spotify link to their own sites

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Apple finally lets ‘reader’ apps like Kindle, Netflix, and Spotify link to their own sites
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Developers can’t mention price in their links.

on Wednesday. The new rules, which go into effect today, let developers of “reader apps” link out to their sites for things like account management or creation.

This should help improve the historically bad user experience for these types of apps caused by Apple’s previous rules. Previously, if you downloaded the Netflix app but didn’t have an account, Netflix wasn’t allowed to give you a link to sign up or tell you where you could go to create an account. That made apps frustrating for users who didn’t have accounts and forced developers who didn’t want to use Apple’s in-app payment system to make a worse experience for potential customers.

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