Apple and Jony Ive's design firm are parting ways
that he felt"dispirited" by Tim Cook's lack of interest in design and the CEO's decision to focus on selling software and services. Cook called those reports"absurd."said LoveFrom's multi-year contract with Apple was worth $100 million and prohibited the firm from taking on any project that the tech giant considered to be in competition with its products. Ive reportedly wanted the freedom to take on new clients without needing to ask permission from Apple.
Back when Ive left Apple and LoveFrom signed a deal with the company, Cook said that he looked"forward to working with Jony long into the future." Whether that means there's a possibility of them working together again remains to be seen. Unless, of course, one or both parties are taking a leaf from the great Taylor Swift's book and swearing that they are never, ever getting back together.
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