The generative AI tech firm announced a new toolset on Thursday and revealed multiple actors who are using its products.
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How actors will control their personal information in the age of AI is a central issue that prompted the current SAG-AFTRA strike. Metaphysic co-founder and CEO Thomas Graham said in a released statement, “AI will change content creation and storytelling forever. Whether you are an actor, performer, sportsperson or just a concerned citizen, it is critical that everyone takes active steps to protect their personal data that can be used to create a perfect AI version of your likeness or performance.”
“We need to support a secure, transparent platform for performers, IP holders and filmmakers to coordinate the use of personal data to create AI content. And it needs to have consent and compensation at its heart,” Graham added. “With the right coalition of individuals and industry stakeholders, we can build systems for the future that respect the contribution of all artists and performers involved.
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