Anheuser-Busch marketing executive Marcel Marcondes addressed the backlash Bud Light received for its partnership with trans influencer Dylan Mulvaney.
Former Anheuser-Busch executive Anson Frericks joined ‘Fox & Friends Weekend’ to discuss the latest Bud Light backlash as the brand continues to struggle to win back customers.
"It’s tough to see the controversial and divisive debates that have been happening in the U.S. in the last couple of weeks involving lots of brands and companies, including and especially Bud Light," Marcondes said, according to a report from AdAge."It’s tough exactly because what we do is all about bringing people together."
Marcondes said the indecent was a"wake-up call" for marketers like himself to be"very humble" during such divisive times.
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