Here's a recap of Apple's fall event:
-gen iPad, a 10.2” Retina Display tablet supporting the full-sized Smart Keyboard and Pencil 2 . It starts at $329 , is $429 for a and is powered by the A10 Fusion chip, introduced in 2016 with the iPhone 7. It is orderable today will be in stores on Monday, September 30.I applaud Apple in improving its game on multitasking features with iOS13, but I don't believe it will move the needle at $329 versus lower-priced Windows notebooks or Chromebooks.
The iPhone 11 Pro and iPhone 11 Pro Max leverages the same Bionic 13 chip in the lower-priced iPhone 11 and adds what the company calls its “Super Retina XDR” OLED display and a third telephoto camera with an f/2.0 low light aperture. Battery life was quoted as an extra 5 hours of battery life the Pro Max provides over the Xs Max: I believe Apple raised its game to keep most of its current premium iPhone customers happy.
The $199 Series 3 Watch will drive a ton of volume. The $4.99 service price points seemed low. One the downside, I believe, is the lack of 5G on its Pro line. With 150 competing 5G smartphones on the way enabled by Qualcomm, its hard for me to imagine Applelosing some business in Q4 in China, where 5G is a state mandate. In Q1, I may be saying this for Western Europe and in Q2 I may be saying this for North America.
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