Analysis: The Federal Trade Commission is soliciting public comments on “Green Guides,' which seek to prevent companies from making deceptive environmental claims, as it updates them for the first time in a decade
In today’s edition, we’ll cover the biggest hurdle facing America’s electric vehicle revolution and a federal judge’s ruling that blockedThe Federal Trade Commission is updating its ‘Green Guides.’ Here’s what that means.
The FTC has already prosecuted two major retailers for alleged greenwashing. Under settlement agreements last year,agreed to pay $2.5 million for advertising “bamboo” products that were actually made of rayon, a semi-synthetic fiber. However, limited funding and resources have prevented the FTC from taking further enforcement actions — something updated Green Guides wouldn’t change. Agency leaders have implored Congress to provide more funding, and environmental claims have to compete for attention on the FTC’s agenda, which is dominated by probes of big tech companies.
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