Analysis: Fox News’s shaky veneer collapses
Often, Fox News’s ratings dominance is hailed as proof that it’s doing its job better than its competitors. Trump and others have pointed to Fox News’s viewership as a validation of its journalistic approach. The reality is simpler. Fox News benefits from overlapping demographic trends.
The first is that cable news is a product consumed more heavily by older Americans. Pew Research Center’sfinds that more than half of Americans over the age of 50 prefer television as a source for news over other media formats. More than three-quarters say that they at least sometimes watch television news, compared with less than half of those under 30.
Americans over 50 are also more likely to lean to the political right. In 2020, Pew estimates that voters over the age of 50 backed Trump by. Voters under that age preferred Biden. So Fox News, with its pronounced and unabashed partisan lean, has an advantage. That’s compounded by the fact that it has a near-monopoly in that space. Yes, there are upstarts in Newsmax and One America News that briefly spurred a seeming scramble from Fox after the 2020 election. But among the three largest and most widely available networks, Fox News has nearly entirely consolidated viewership. In other words, Democrats tune in to both CNN and MSNBC. Republicans almost exclusively tune in to Fox News — helping to power its ratings.
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