Balenciaga's controversial campaign has spun out into lawsuits, satanic accusations, and a hysterical press cycle.
. "Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms."“We take this matter very seriously and are taking legal action against the parties responsible for creating the set and including unapproved items for our Spring 23 campaign photoshoot,” the statement read. “We strongly condemn abuse of children in any form. We stand for children’s safety and well-being.
"Balenciaga believes that Defendants’ inexplicable acts and omissions were malevolent or, at the very least, extraordinarily reckless. As a result of Defendants' misconduct, members of the public, including the media, have falsely and horrifically associated Balenciaga with the repulsive and deeply disturbing subject of the court decision,” the court filing reads. “Defendants are liable to Balenciaga for all harm resulting from this false association.
Balenciaga posted its lengthiest apology yet on Instagram on Monday writing: “We strongly condemn child abuse; it was never our intent to include it in our narrative. The two separate ad campaigns in question reflect a series of grievous errors for which Balenciaga takes responsibility." “The first campaign, the Gift collection campaign, featured children with plush bear bags dressed in what some have labelled BDSM-inspired outfits.
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