Inside General Motors Design Center designers and engineers wear virtual reality headsets to get a look and feel for how the company's vehicles are shaping up inside and out.
Inside General Motors Design Center — where cameras are rarely allowed — designers and engineers wear virtual reality headsets to get a look and feel for how the company's vehicles are shaping up inside and out. CBS News correspondent Kris Van Cleave received exclusive access to the secret design center in Michigan, where the bulk of the virtual design process happens. its latest electric vehicle: a 2024 Chevrolet Equinox.
"It lets us be a lot more agile," Chevrolet's interior design director Jennifer Kraska told Van Cleave."We can do multiple iterations very quickly with this technology so you can really get a sense of what it would be like to be in this specific environment." And the $30,000 price tag for the 2024 Chevrolet Equinox is important, according to journalist Tim Stevens who covers the auto industry.
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