Tesla's Model 3 is $43,000 while new cars sold for an average $49,388 in January, according to Kelley Blue Book.
That's noteworthy because automotive industry watchers have been waiting for the day when electric vehicles could match or beat the price of their gas-powered siblings.
To be sure, the electric vehicle segment as a whole hasn't fully reached that milestone yet. Dozens of electric cars at dealerships cost north of $50,000 — including the the Genesis Electrified G80 , the BMW i4 and the Audi RS e-tron GT . Ford reduced the price on its electric Mustang soon after Tesla's move and, in doing so, set off an electric vehicle price war, said Dan Ives, an analyst at Wedbush Securities.
"In this EV arms race, Tesla is uniquely positioned around scale, brand, battery technology, and the Musk DNA while others are aggressively going after market share in this all out Game of Thrones battle," Ives wrote in a research note last month. The electric vehicle market — which is expected to reach $1.1 trillion globally by 2030 — has indeed had its own starts and stops in recent years, ignited by supply-chain woes caused by
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