The unlikely success of Pioneer Equipment, a maker of horse-drawn tools for Amish farmers, shows how niche businesses can flourish in an economy dominated by Fortune 500 firms
Dalton, Ohio is an unlikely place to find fresh insight into how to thrive in a chaotic 21st-century economy.
It is the world’s largest Amish settlement and home to Pioneer Equipment, a manufacturer of plows, tillers, manure spreaders and other forms of horse-drawn farm equipment. Pioneer is owned and run by the Wengerd family, who are Old Order Amish, which means that they get around in a horse-and-buggy and keep their homes disconnected from the power grid, free of telephones, computers and other modern technologies.
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