A recent survey spells bad news for Amazon Prime day, as Americans are likely to spend significantly less money this year than they did in 2021 due to inflation.
, the e-commerce giant's discount bonanza exclusive to users of its premium subscription service, kicked off on Tuesday., Americans are likely to spend significantly less money this year than they did in 2021, according to a survey.
This is happening as America’s pandemic-era e-commerce sales bump proves to be short-lived. After surging 32% in the second quarter of 2020, online sales have largely resumed their regular pace of about 3% per quarter,. And as a percentage of total U.S. sales, e-commerce growth has flatlined in the post-pandemic era.
The midyear spending spree won't occur solely at Amazon. RetailMeNot found shoppers will spread about 40% of their sales-day budget at competing retailers like Best Buy, Macy’s and Target, which have launched alternative discount events alongside Prime Day.If there is a silver lining for shoppers, it's that prices are falling in Prime Day's biggest spend categories, according to online inflation data tracked by the Adobe Digital Price Index.
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