'American Horror Story,' and other FX shows will sharpen the edge for Hulu
Streaming service Hulu adopts a new personality in March with the launch of a dedicated section for FX original programming.
Early on, Disney Chairman Bob Iger saw the promise of marrying those two brands — FX and Hulu — to enhance the programming arsenal as the streaming wars heat up. For FX, branching out to Hulu will allow the close-knit group of executives an opportunity to better engage younger viewers who gravitate to streaming services rather than old-school linear channels.
“We’ve been incredibly fortunate to have been acquired by the Walt Disney Co. as it is the best possible home for FX,” Landgraf said.The storefront FX on Hulu will launch March 2. The plan is for Hulu to house FX’s library of about 40 productions, including “The Shield,” “Atlanta” and “It’s Always Sunny in Philadephia,” and such limited series as “Fosse/Verdon” and “Feud.”
Landgraf, who coined the term “peak TV,” also provided his annual count of scripted television shows on Thursday. “Given the fact that the streaming wars are now at hand, we expect the total to likely increase substantially this year, which to me is just bananas,” Landgraf said.
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