America's largest movie chain announced that the prices of a ticket will now be based on seat location. Here's how it will work.
America's largest movie chain announced that the prices of a ticket will now be based on seat location, meaning seats in the front will be cheaper while more desirable seats in the middle will now cost more. The ticket pricing initiative, called Sightline at AMC, will roll out at all of its roughly 1,000 movie theaters by the end of the year.
AMC said a seating map will show the adjusted prices and Sightline will only be used on showings after 4 pm. Sightine also provides customers with an incentive to sign up for AMC's MoviePass-like subscription program, called Stubs A-List, because members of the monthly program can access the"Preferred" seating at no extra charge.
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